U.S. Premiere Film Festival A Shaded View on Fashion Film
Featuring Diane Pernet, Mike Figgis, Jerry Schatzberg, and Andréa Marcucci
Friday, March 14, 2014
A Shaded View on Fashion Film (ASVOFF) is the first international festival of films dedicated to fashion, style, and beauty.
From Kate Moss and Tilda Swinton to Mike Figgis and Yves Saint Laurent, hundreds of luminaries regularly contribute to ASVOFF making it a must-see on both the international fashion calendar and film circuit.
Join the festival founder Diane Pernet for the U.S. Premiere, and view 12 of the festival’s most arresting short films. After, attend a Q&A with filmmakers Mike Figgis (Leaving Las Vegas) and Jerry Schatzberg (Scarecrow) moderated by Andréa Marcucci, Founder and CEO of Maag Dretti "LASTLOOK."
Since its launch in 2008, ASVOFF (asvoff.com) has gained critical acclaim for encouraging both emerging and established artists to reconsider the way that fashion is presented and for challenging the conventional parameters of film. ASVOFF debuts in Paris during fashion week and tours the globe with subsequent screenings at prestigious institutions and events like the Barbican, the Guggenheim and Cannes Film Festival in a host of creative capitals such as New York, London, Tokyo, Milan, Moscow, Mexico City – and in this January at the Caixa Forum Barcelona in the Spanish city. ASVOFF is not only a competition of short fashion, style and beauty films but also a travelling international event showcasing feature films, documentaries, conferences, performances and installations – making it a must-see on both the fashion calendar and the film circuit. Genre-bending and groundbreaking, it has already brought together such illustrious names as Chris Cunningham, Róisín Murphy, Nick Knight, Erwin Olaf, Nobuyoshi Araki, Tilda Swinton, Steven Klein, Mike Figgis, Chloë Sevigny, Dita Von Teese, Max Vadukul, Bruce Weber and Ryan McGinley as well as Yves Saint Laurent, Gucci, Gareth Pugh, Sergio Rossi, Hussein Chalayan, Mr. Pearl, Rodarte, Givenchy, Yohji Yamamoto & Thom Browne.
Paris-based journalist Diane Pernet is the founder of A Shaded View on Fashion Film Festival (ASVOFF), a festival of short films and videos from around the world exploring themes of fashion, beauty and style. In addition to being the founder of both ASVOFF, she is the creator of the legendary fashion blog A Shaded View on Fashion, which boasts 300,000 unique visitors a month. Recognized as one of the three most influential fashion bloggers, Diane was invited by the Metropolitan Museum in NYC to be on their panel for their special exhibition blog.mode: addressing fashion. Her documentary filmmaking includes:, Portrait of a Consumer, Fashioned Out, Chapels and Adventure of Pleasure Gumball 3000, and many other short films. Her editorial work has appeared in ZOO Magazine (of which she is the Co-Editor-in-Chief)and on Elle.com and Vogueparis.com, as well as many other publications. Diane has a degree in filmmaking and communications from Temple University and did additional studies at Parsons and FIT.
Mike Figgis is not only a prolific director and writer but also a musician, composer, producer, and cinematographer. Having made his feature film debut with Stormy Monday in 1988, the British filmmaker helped revive the career of Richard Gere with the thriller Internal Affairs a few years later. In 1996, Figgis was nominated for an Oscar for Best Director and Best Writing & Screenplay for Leaving Las Vegas. Three years later, he wrote and directed The Loss of Sexual Innocence starring Saffron Burrows and, in 2012, his highly-anticipated thriller Suspension of Disbelief bowed at cinemas. In the realm of fashion film, Mike Figgis was the first to capture Kate Moss in an acting role in The Four Dreams of Miss X, a haunting film shot in night vision about a woman’s intense dream sequences.
For over four decades, Jerry Schatzberg has been at the forefront of photography and filmmaking. In 1970 he made his debut as film director with Puzzle of a Downfall Child, the story of a disturbed fashion model (to be screened at FIAF on Saturday, March 15). Schatzberg scored with his second directorial effort, The Panic in Needle Park, a bleak study of heroin addiction starring Al Pacino. Pacino also co-starred with Gene Hackman in his next film, Scarecrow (1973), a moody tale of two drifters which won Schatzberg the Golden Palm at the Cannes Film Festival. A fiercely independent and poetic storyteller, Jerry Schatzberg is considered one of the leaders of the earlier Hollywood Renaissance movement that touched critics and movie-goers alike.
Andréa Marcucci, CEO and President of MAAG DRETTI, INC began her career working in account management at the award-winning agency BBDO. She became the director of sales at RIDLEY SCOTT AND ASSOCIATES (RSA) in both London and New York, working extensively with over 30 internationally acclaimed directors. Andrea later decided to found her own company, AGENT 99, where she represented directors for commercials. She went on to establish the creative production and experiential art company DIREKT:ART, working with Mike Figgis, among others, to successfully integrate contemporary art into the commercial world. Soon after, the artist management and creative content agency, ART PARTNER asked Andréa to consult and direct their fashion and film department in Paris and New York.
Most recently, Marcucci served on the committee of the AICP Awards at MoMA in 2013. This coming April, she will launch a private approval-based photo sharing app for creative industries called LASTLOOK.
FIAF Winter 2014 Season Sponsors: Air France and Delta Air Lines, the official airlines of FIAF; Cultural Services of the French Embassy; Florence Gould Foundation; Institut franšais; National Endowment for the Arts, Art Works; NY State Council on the Arts; NYC Dept. of Cultural Affairs; French-American Fund for Contemporary Theater, a program of FACE; and The Peter Jay Sharp Foundation